说明

请求

// 拖动滑块时携带新目标
{
  "gmvTarget": 5000000,       // 目标GMV(分) = ¥500万
  "baselineId": "D11_2025",    // 去年同期基准
  "assumeCvr": 0.035,           // 预估转化率
  "assumeAov": 14300,           // 预估客单价(分)
  "budgetRatio": 0.15,          // 预算占GMV比例
  "discountCeilingRatio": 0.35  // 让利红线
}

响应

{ "code":0, "data":{
  "requiredVisitors": 1428571,   // 需达访客数
  "requiredOrders": 34965,       // 需达订单量
  "budget": 750000,             // 推广预算(元,已换算)
  "discountCeiling": 1750000,   // 让利上限(元)
  "cvr": 0.035, "aov": 14300,
  "yoyRate": 0.25               // 同比增速
} }

字段 → 页面位置

说明

请求

GET /api/v1/campaign/schedule?campaignId=D11_2026

响应

{ "code":0, "data":{ "phases":[
  { "phase":"WARMUP", "name":"蓄水期",
    "startDate":"2026-10-20", "endDate":"2026-10-27",
    "targetGmv":0,
    "tags":["加购8万件","会员召回15万","种草曝光2000万"] },
  { "phase":"PRESALE", "name":"预售期",
    "startDate":"2026-10-28", "endDate":"2026-10-31",
    "targetGmv":1200000, "tags":["定金膨胀3倍"] }
  // ... 预热/爆发/返场
] } }

字段 → 页面位置

说明

请求

GET /api/v1/campaign/products?campaignId=D11_2026
    &tier=PROFIT&category=C01&page=1&size=50

响应

{ "code":0, "data":{ "total":30, "items":[
  { "skuId":"SKU-P01", "name":"焕亮精华液 30ml",
    "tier":"PROFIT",          // TRAFFIC引流/PROFIT利润/IMAGE形象
    "category":"面部护理",
    "listPrice":29900,      // 吊牌价(分)
    "cost":{ "bom":6800,"pack":820,"logistics":900,"total":8520 },
    "stock":8340, "dailySales":520,
    "enrolledActivity":"满300-50", "stockAlert":false }
] } }

字段 → 页面位置

说明

请求

{
  "skuIds":["SKU-P01","SKU-D01"],
  "layers":[                        // 优惠层，可配置增减
    {"type":"ITEM_DISCOUNT",   "value":6000},   // 单品折扣(分)
    {"type":"CROSS_STORE",     "threshold":30000,"deduct":5000},
    {"type":"STORE_COUPON",    "value":4000},   // 店铺券
    {"type":"PLATFORM_SUBSIDY","value":1800},   // 平台补贴(平台承担)
    {"type":"GIFT",            "cost":1500}     // 赠品成本
  ]
}

响应

{ "code":0, "data":[{
  "skuId":"SKU-P01", "listPrice":29900,
  "finalPrice":12450,    // 用户到手价
  "merchantReceive":11070, // 商家实收(扣平台补贴归属)
  "cost":8520, "giftCost":1500,
  "netProfit":2550,    // 单品净利
  "marginRate":0.205,
  "verdict":"THIN"       // LOSS亏本/THIN微利/HIGH高毛利
}] }

字段 → 页面位置

说明

请求

{
  "totalBudget":750000,       // 总预算(元)
  "channels":["SEARCH_AD","FEED_AD","SMART_ALL","LIVE_AD","OFFSITE"]
}

响应

{ "code":0, "data":{
  "allocations":[
    {"channel":"SEARCH_AD","label":"直通车(搜索)","budget":250000,"ratio":0.33,"estRoi":3.2,"estGmv":800000},
    {"channel":"LIVE_AD","label":"直播投流","budget":120000,"ratio":0.16,"estRoi":5.0,"estGmv":600000}
  ],
  "overallRoi":4.1, "totalEstGmv":2866000
} }

字段 → 页面位置

说明

响应

{ "code":0, "data":[
  { "type":"STOCK", "name":"备货风险", "level":"HIGH",
    "risk":"爆款断货 or 滞销积压",
    "plan":"引流款按日均×天数×1.5备货；预留20%机动产能..." },
  { "type":"PRICE", "name":"价格风险", "level":"MEDIUM", // ... }
] }

字段 → 页面位置